I am a Product Manager Intersection. Intersection has a variety of different Advertising Technology products. When I first joined the team, I was focused primarily on LinkNYC. LinkNYC is a first-of-its-kind communications network that will replace over 7,500 pay phones across the five boroughs with new structures called Links. Each Link provides superfast, free public Wi-Fi, phone calls, device charging and a tablet for access to city services, maps and directions.
At Intersection, our products bridge the digital and physical worlds by delivering connectivity, information, and content that enrich our everyday journeys and elevate the urban experience. Currently, I am working on scaling our IxNConnect platform to Connected Communities. IxNConnect is Intersection’s award-winning, real-time technology platform that delivers relevant information and content.
Intersection partners with cities, transit systems, airports, and real estate developers globally to build the foundation for a connected future, and with brands to engage people where they are via relevant and impactful experiences. Intersection is backed by Google/Alphabet through its urban technology company Sidewalk Labs.
Welcome to the Boss Ladies Podcast! Boss Ladies is intended to inspire women and men of all ages to overcome their fears, explore moonshot thinking, speak up for who they are and what they believe in, and move up in their respective industries. Everyday we are faced with challenges, so it is my intention to empower listeners to get the advice they need by interviewing industry leaders who have been through it all.
Check out the podcast here!
Upstanding by Design: Bystander Intervention in Cyberbullying: Although bystander intervention can mitigate the negative effects of cyberbullying, few bystanders ever attempt to intervene. In this study, we explored the effects of interface design on bystander intervention using a simulated custom-made social media platform. Participants took part in a three-day, in-situ experiment, in which they were exposed to several cyberbullying incidents. Depending on the experimental condition, they received different information about the audience size and viewing notifications intended to increase a sense of personal responsibility in bystanders. Results indicated that bystanders were more likely to intervene indirectly than directly, and information about the audience size and viewership increased the likelihood of flagging cyberbullying posts through serial mediation of public surveillance, accountability, and personal responsibility. The study has implications for understanding bystander effect in cyberbullying, and how to develop design solutions to encourage bystander intervention in social media. Check out our paper here!
Preliminary Study, Cyberbullying on Twitter: I administered a study on Cyberbullying Intervention on Twitter. I used primary lab research, to write an educational outreach article on bystander intervention against cyberbullying on Twitter. This article, which is the basis for further research is the most viewed overall on the labs blog. Currently, I am working with PhD students at Cornell to dissect our research in order to come up with new design platforms for Facebook, Twitter and Instagram to increase bystander intervention in order to reduce cyberbullying.
For my Master's project, I worked with Jevan Hutson and Jessie Taft, to investigate implicit bias on various platforms for our clients.
The Problem: Online person-to-person platforms sometimes allow behaviors that result in discrimination against users of certain races, genders, or abilities.
The Work: We examined 50+ platforms that allow user-to-user interaction. We split these platforms into three categories: transportation, social and marketplace. I personally tackled service and transportation applications. We reviewed current bias-related research in psychology, communication, and technology. Based on our findings, we created a taxonomy of design strategies that can cause or prevent bias.
The Risks: We had a very broad scope, inaccessible platform data or design features (ex: couldn't fully test out reporting features due to the real life impact that might have on a person), and privacy risks for users.
The Outcome: Recommendations for reducing bias; designs for research studies; preliminary taxonomy presented at UC Berkeley Platform Law conference.
I collected data for a study evaluating automatic archiving versus default deletion on Snapchat. I interviewed participants and probed them about their Snapchat usage in order to better understand how people communicate with minimal word usage. Please download our paper to learn more about this research.
I am worked part-time for Entrepreneurship at Cornell. I worked there during the summer of 2015, and then continued to work there throughout graduate school and when I was first starting my job at Intersection. I helped plan computer science events including Hackathons and Coding Boot Camps for various undergraduate and graduate students in the tri-state area. I attended and worked each event, while helping students to achieve their goals and ensuring the event ran smoothly.
I was a Marketing Research Intern at startup in NYC called Cookie DŌ Confections for the Summer of 2016. I redesigned company website by updating content and graphics in order to present products more effectively. I advertised products on social media by designing specialized posts to increase consumer traffic on Facebook, Instagram and Snapchat. I reached out to catering companies to promote our event catering business. Feel free to read more about DO and its success on the following platforms:
http://www.cbsnews.com/news/do-cookie-dough-safe-to-eat-new-york-city/
https://www.nytimes.com/2017/01/23/dining/do-nyc-cookie-dough-shop-opens.html?_r=0
In the spring of 2016, Elizabeth Garrett, the first female President at Cornell, passed away. To honor her, I created the first annual Elizabeth Garrett Memorial 5K in order to contribute to her research fund. Our goal was not to have another memorial service, but rather to celebrate her life and her impact on the community. To read more about the event, please click the following links:
http://cornellsun.com/2016/05/08/5k-run-honors-late-president-elizabeth-garrett/
http://www.news.cornell.edu/stories/2016/04/garrett-memorial-5k-run-slated-may-8-cornell-plantations
I worked with a team on developing a Napkin Folding Machine. This machine takes away a time consuming task, which allows restaurant owners and workers to enhance the experience of dining by focusing their efforts elsewhere.
Initially, we started by conceptualizing our machine. We wanted to try and map out solutions for every potential problem we might run into. This brought us to our first prototype, which we made from cardboard. We came up with a mechanism that would pass the napkin down an assembly line. This was the fastest way to get the most precise fold. Going forward, we'd like to upgrade the wood panels, and the servos, to make the machine go faster and to make the folds even more precise.
